To celebrate the first G-wagen that launched forty years ago, and the new release of the line’s first all-electric G, why not make it the star of its own show – specifically, that of the iconic 70’s sci-fi era! In those days, the future was full of whimsical potential and imagination, and this very essence became the DNA of the film. Not only are these aesthetics replicated through art direction and production design - Nina set herself a challenge by using only what was available at the time. And so, although modern equipment like the U-Arm couldn’t be used, what we ended up with was a unique, campy car commercial that’s memorable and authentic to the source. Better yet, this also went into the music and sound design, which used original instruments and synths for both the soundscape and the score. Now beam us up, Nina!
Directed by Nina Holmgren @nholmgren
Excecutive Producer Christoph Petzenhauser @lastdoorontheleft
Producer @tonijaschke
PA @el_.as
Agency: @antoniberlin
Creatives: @crazyfast_ @wherearemykies @thenametimisnotvalid @dnldhn @dvd.ka @c__hoene
DOP: @mauro.chiarello
Production Design: @robinbrownstudio
Styling: @werelease.studio
Wardrobe consultant: @lgrovesss
Makeup: @dashataivas
Edit: @jannelikesthatone
1st Edit Assistant: Miikka Kalia
2nd Edit Assistant: Filip Lisowski
Music: @georg_v_d_b @playdisberlin
Sound: @wenke.kleine_benne at Mermade Sound
VFX: @timebasedarts
Post-Producer: Chris Aliano
Lead Flame / VFX Supervisor: Stephen Grasso
Grade: @lewis.crossfield
Service Production: @radioaktivefilm